5/4/10 Update:   The Brightcove Video Monetization Summit is sold out.  Please feel free to add yourself to the wait list.  If you would like to watch the event live on the web starting at 9am on May 5th, please go to:  http://www.eventbrite.com/event/671694055  

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The Brightcove Video Monetization Summit brings together industry experts to discuss the latest trends, best practices and the future of one of the hottest areas in the online world today-- video monetization.  If you are an advertising professional, content publisher or digital marketer working with video and want to understand the latest industry trends, best practices, and what lies ahead for video monetization, then you should register and attend this event.  You will also have the opportunity to network with your industry peers.

The agenda for the full-day, free event is as follows:

8:30-9:30 Registration & Breakfast

Begin the day with a networking breakfast with your peers from online advertising.

9:30-9:45 Welcome to the Brightcove Video Monetization Summit - Chris Johnston, Director of Technology Partnerships, Brightcove

Brightcove is excited to offer an exciting day of the latest trends, best practices and stimulating discussion by video monetization experts across the industry. Chris Johnston will provide an overview of what to expect and how to maximize your time while at the Summit.

9:45-10:15 Opening Keynote: The State of Online Video & Future of Monetization - Jeremy Allaire, CEO of Brightcove

Brightcove Chairman and CEO, Jeremy Allaire, will present the day's opening keynote with an overview of recent developments in the online video industry and snapshot of some of the most promising strategies for online video monetization. The keynote will also provide a first look at a new quarterly research report from Brightcove and TubeMogul with a global view on online video usage across media verticals, consumer viewing habits, and a survey of Brightcove's media industry customers. The keynote will wrap with a future perspective on innovations that will help expand monetization opportunities and unlock additional value for the online video industry.

10:15-10:45 Video Advertising 2010 & Beyond- Chris Johnston, Director of Technology Partnerships, Brightcove & Erica Crossen, Director of Best Practices & Advertising Operations, Brightcove

Video advertising is one of the fastest growing opportunities online today, and among the most compelling advertising formats. This growth is being driven by the surge in popularity and consumption of online video, consumer adoption of broadband, and a changing world of Internet content and capabilities. This session will examine these trends in video advertising marketplace, and what to expect in the future-- from mobile advertising to connected TV and the impact of HTML5. We will also share real life examples of organizations who are leading the way today and what they are doing to prepare for the video advertising world of tomorrow. 

10:45-11:00 Break

11:00-11:45 The Web as Your Palette: Strategies for Video Advertising Placement - Victor Haseman, Director AOL Video and David E. Miller, Director Emerging Ad Formats, AOL

Where and how to place video advertising on your site can make or break the success of your video monetization strategy.  Learn how America Online optimizes video monetization across its broad range of web properties, including choosing video ad formats, placement of the ads, and measuring performance.

11:45-12:30 Building Online Video Ad Strategies Customers Want to Buy - Rob Davis, Partner, Interactive Marketing Director, OgilvyInteractive

The online video world is a complex marketplace of paid media, earned media and organic distribution. To gain the attention of major brands, a complete story needs to be told, one which illustrates the impact of video in both destination web experiences and the social net. During this presentation, we will leave the subjective on the table and focus on what real-world experiences teach us about how to craft strategies clients will buy.

12:30- 1:30 Lunch: Video Monetization Open Discussion

Join an informal discusson on a variety of topics over lunch with your peers and Brightcove.  Topics include Mobile Advertising, Over-the-Top Distribution and Monetization, Advertising in Live Events, Advanced Ad Policies, Bringing TV Advertisers Online, Standards: VAST, VPAID, Video Ad Networks, Audience Measurement & Profiling, and TV Everywhere Advertising Options.

1:30 - 2:00 A Glimpse into the Future: Brightcove's Video Monetization Product Vision -  Emily Glass, Sr. Product Manager, Brightcove

Since the birth of online video, Brightcove has been blazing new paths in video monetization, making it easy to turn online video assets into a revenue-generating products. Get a glimpse into Brightcove's video monetization product vision and how it will shape the future for years to come.

2:00 - 2:45 The Anatomy of a Video Ad Campaign: Five Keys to Success- Erica Crossen, Director of Best Practices & Advertising Operations, Brightcove

A video ad campaign is like a living organism that requires nurture and care from birth to maturity in order to be successful. Explore the anatomy of the a successful ad campaign, including choosing the right ad formats for video and the five things you need to do to be wildly successful.

2:45-3:00 Break

3:00 - 3:45 Using Audience Profiling to Raise CPMs and To Drive More Revenue - Adam Gerber, CMO of Quantcast

Are you using integrated services to build audience-based solutions that marketers and advertisers want to buy? Can you generate meaningful audience profiles for your content so that ad buyers understand what they're buying? Join Quantcast CMO Adam Gerber to learn about these methods using Quantcast Audience services, which allow publishers to sell audiences in real time, and Quantcast Lookalike segmentation that provides marketers with powerful new ways to reach larger groups of people that matter to them.

3:45 - 4:30 Panel Discussion: Where is Video Monetization Headed?  

Moderator: Rafat Ali, Paidcontent.org

Panelists:  

Jeremy Allaire, CEO of Brightcove

Rob Davis, Partner & Interactive Marketing Director, OgilvyInterative

Adam Gerber, CMO of Quantcast

Frans Vermeulen, VP of Client & Business Services, FreeWheel

Brett Wilson, CEO, TubeMogul

David E. Miller, Director Emerging Ad Formats, AOL

Video monetization has seen many changes the past few years, but a true business model for driving ad revenue still remains elusive for many digital media companies. Will 2010 be the year this changes or will it take longer? Join industry visionaries as they discuss this question along with what we can expect in the future.

4:30 - 4:45 Continuing the Conversation: Next Steps - Chris Johnston, Director of Technology Partnerships, Brightcove

The day doesn't end here. We'll discuss how to continue the conversation with your peers and with Brightcove long after the day's events are over.

5:00 -7:00 Cinco de Monetization Networking Event

You can't let Cinco de Mayo go by without some sort of celebration.  Come celebrate our version-- Cinco de Monetization-- while networking and relaxing with your peers.   Open bar at the Marriott Marquis provided by Brightcove (margaritas available upon request).